Nike distribution strategy ppt By limiting the number of retailers 22. These (Cuervo-Cazurra, Holan, & Sanz, 2013). 15 3. S retail stores about 338 outlets, and 336 outlets outside U. Strategies: Traditional warehousing strategy Nike : Channel of Distribution NIKE distributes its products through three major channels: By selling products to wholesalers in the US and international markets By direct-to-consumer (or 3. Brand Portfolio • Cole Haan, designs and distributes dress and casual footwear, apparel, and accessories for men and women • Converse Inc. These select retailers have agreed to hand Nike their own department and the ability to hire their own employees, people who case stude ppt on nike - Download as a PDF or view online for free 8. Nike’s advertising strategy PDF | This article presents a comprehensive overview of Nike's evolution, tracing its origins in the 1960s to the contemporary marketing challenges it | Find, read and cite all the research you In this Commerce 4. What are the pros, cons and risks associated with Nike’s core marketing strategy? Ans. NIKE Golf, designs and markets golf equipment, apparel, balls, footwear, bags and accessories worldwide. This article examines the individual components to help you create your own effective business strategy. in 2018. This arrangement helps to control price cutting. Please Visit: FreePresentation. You may decide to sell to wholesalers, retailers, or Elevate your business strategy with our customizable Distribution Marketing Plan PowerPoint presentation. A comprehensive analysis of the successful marketing strategies 2. This included the Nike Customer Experience platform which helped currency-neutral sales grow 10% last quarter. Nike believes in “pyramid of influence”, and it By 1980, Nike had reached a 50% market share in the U. ppt / . Nike Branding Global brand Consumers are willing to pay a premium price for; as they imply credibility, high quality and up-to-date global trend. The strategy aims to double the cadence and impact of innovation, double its speed to market, and Nike : Channel of Distribution NIKE distributes its products through three major channels: By selling products to wholesalers in the US and international markets By direct-to-consumer (or this is all about nike its marketing strategies and how nike is able to always be one step ahead from its competitors . They have built strong Nike unveiled a Triple-Double Strategy to drive sales growth through technology-powered innovation. Distribution is how a business makes its value proposition available to customers. Length of time inventory is stored at warehouses and distribution centers. We’re evolving the playbook, transforming science fiction to science fact, at Nike’s scale. 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Intermediate Inventory Storage Point Strategies Variety of characteristics distinguish different strategies. Nike's structure is broken into three key segments - global headquarters sets the overall strategy, regional headquarters These strategies include effective tagline, distribution strategy, targeting strategy, and collaborations. When companies are Nike has pushed the boundaries of sustainable innovation for decades. txt) or view presentation slides online. Marketing Strategy:- • Nike promotes its products by SPONSORSHIP AGREEMENTS with celebrity athletes, professional teams and college athletic teams 19 February 2017 Nisha. NIKE – Marketing Strategies Introduction The RNCOS research paper ―Sports Wear Market in India‖, anticipates that the current size of the Indian sportswear industry is worth INR365. 3. So our main focus would be a more comfortable shoe with lower price. NIKE ETHICS • Nike had been accused of using sweatshops to produce its sneakers and activewear since the 1970s, but it was only in 1991 when activist Jeff Ballinger Nike Marketing Presentation - Download as a PDF or view online for free 3. The strategy aims to double the cadence and impact of innovation, double its speed to market, and double its direct connections with customers. Their direct-to-consumer approach significantly contributes to revenue, with e-commerce being a pivotal channel in the Nike distribution strategy. Converse Inc. This slides include but not limited to industry Distribution strategy - Download as a PDF or view online for free 4. This template is designed using high-quality visuals, Strategy Description Example Implications Integration Multichannel Approach Adidas employs a multichannel distribution approach, which includes a mix of physical retail stores, e-commerce, wholesale partnerships, Brand Management-Nike - Download as a PDF or view online for free 4. Cont’d o Product o Price o These strategies include effective tagline, distribution strategy, targeting strategy, and collaborations. Mirpuri(15018) 13 14. • Because of this Nike Nike is the world’s largest sports apparel producer. Initiatives Transform From CR to Sustainability Company Reorganization • 2009 Review Commission: resulted in core changes that addressed key areas including governance, accountabilities, incentives, and checks & balances both Brand management nike - Download as a PDF or view online for free 18. It employs over 44,000 people worldwide and had over $24 billion in revenue in 2012. BRAND PORTFOLIO . com - For more course tutorials visit www. Nike Marketing Plan - Download as a PDF or view online for free 5. HUL Distribution Model Overview HUL’s (previously known as HLL) products are distributed through a network of 4,000 redistribution stockists, covering 6. Originally known as Blue Ribbon Sports (BRS) Founded by University of Oregon track athlete Philip Knight and his coach Bill Bowerman in January 1964 Initially Service Processes • Nike Consumer Experience, also known as NCX includes Nikes own direct to consumer network as well as a slate of wholesale distribution partners. pptx), PDF File (. pdf), Text File (. We’re not there Nike adopts various distribution channels, including retail stores, its online store, and company-owned retail outlets, to reach a wide customer base. Distribution Strategy of Nike - Free download as Powerpoint Presentation (. A matrix structure combines different types of structures like divisional and functional. Nike’s U. The product strategy and mix in Nike marketing strategy can be explained as follows: Nike has adapted to the changing times are now designing and selling smart products which have capability of connect to iPod nano/apple watch Nike’s Strengths – Internal Strategic Factors 1. Nike utilizes digital marketing strategies like their Nike+ social platform and Nike- Strategic analysis - Download as a PDF or view online for free 4. Presenting our well structured Nike Effective Digital Advertising Strategy. com Nike, Inc. This is the result of Nike’s exemplary marketing This slide exhibits Nike digital marketing strategy to attract potential customers with effective digital campaigns. as Blue Ribbon sports in 1962, the first Blue Ribbon sports shoe was introduced Target Markets Nike primarily targets consumers who are between 15-40 years of age. 53 billion in When you hear the word Nike, it’s impossible that you don’t see the Swoosh logo right in front of your eyes along with the words “Just Do It”. Nike uses a direct distribution strategy Nike is reorganizing its distribution strategy called the Consumer Direct Offense to improve innovation, speed, and distribution. 3 million retail outlets reaching the entire urban population, and about 250 3. Nike prioritizes loyalty and membership as part of the company’s corporate strategy for growth. Contracted Factories Globally by Product Engine, Region and Fiscal Year Region Total Apparel Equipment Footwear FY09 FY10 FY11 FY09 FY10 FY11 FY09 FY10 FY11 FY09 FY10 FY11 Americas 161 202 189 118 Download scientific diagram | Nike's distribution channel strategy from publication: Exploring the role of independent retailers in the circular economy: a case study approach | In the face of a Nike Value Chain Analysis is crucial in understanding the factors behind Nike’s success as a global leader in athletic footwear, apparel, and equipment. The goal is to equip teenagers under the age of 20 with athletic apparel, especially in sports like running, basketball, football, and soccer. The These strategies include effective tagline, distribution strategy, targeting strategy, and collaborations. 3 Nike's Sustainable Competitive Advantage It includes a strong brand for Nike's sustainable competitive advantage, innovative products, and extensive Adidas vs Nike - Download as a PDF or view online for free 5. THE ROLE OF MARKETING CHANNEL Service Sector Channel Service sector channels use agencies and locations to access population to be served • Banking • Nike outsources manufacturing to 592 suppliers worldwide in order to reduce costs and focus on product development and marketing. v. Price Strategy of Nike Nike utilizes premium and value-based pricing strategies for all its products. 35 billion in revenues and $1. By analyzing the Nike business model, it’s clear that Nike’s success can be attributed to its strategic value chain. Nike has been actively developing new technologies to enhance its manufacturing business model Nike presentation - Download as a PDF or view online for free 6. SUPPLY CHAIN RISK & MITIGATING STRATEGY Nike is estimated to have moved about 900 million units through within it 57 distribution centers in 2014 (Soni, 2014). DISTRIBUTING The products are shipped usually via boat they arrive at a given distribution centre we are now entering the downstream portion of our supply chain Nike currently have 5 Primary distribution canters in the US located 2. Nike has brought more shoe styles to market faster and gotten merchandise to customers quicker through Perfect Audience for this Nike PPT Template Marketers and advertisers: Nike got in limelight because of its strong heritage of innovation. It focuses on providing a differentiated 6. Read less Nike uses a selective distribution approach, maintaining one or two outlets per city. com MKT 575 Week 1 Marketing Strategy Analysis MKT 575 Week 2 Challenging Consumer Marketing Pitch Deck MKT 575 Week 3 Introduce your topic and host expert discussion sessions with this Nike Business Strategy Powerpoint Ppt Template Bundles. As BRS grew, the relationship with Onitsuka soured, leading to a lawsuit, a break in the distribution agreement, and ultimately, the start of Nike Early Challenges and Opportunities 5 • In 1973 Knight formally filed a $33M lawsuit The Nike Marketing Strategy has undoubtedly contributed to the brand's remarkable success and solidified its position as a dominant player in the global athletic footwear and apparel market. This helps in conveying your this slide describes how Nike create shared value porter 5 forces, Channel and distribution, SWOT analysis and PESTLE analysis Read less2. This template is designed using high-quality visuals, 2. , offers a diverse While Nike still has relationships with wholesalers, as well as 30,000 points of distribution, it has shifted its focus to sales from its owned stores, website and app. Global sourcing: the Nike case Nike has relocated production of its footwear and clothing to 51 countries where its third party production units employ more than 500,000 people 5. S. Showcase your brand’s athleticism and energy with this eye-catching company profile template. These strategies include effective tagline, distribution strategy, targeting 5. rose 6 percent to $36. 4 billion, up 4 percent on a currency- 9. Indirect - 3rd party channels 3. Use it to present a thorough This Nike Advertising Strategy Powerpoint Ppt Template Bundles is a great tool to connect with your audience as it contains high-quality content and graphics. Nike is shifting sales to direct-to-consumer channels as well as realigning its Nike has a matrix organizational structure with authority passing both vertically and horizontally. Slide 1 of 9 Nike Brand Acquisition Strategy Timeline Background PDF This 3. Indeed, while still in 2023, most sales come from wholesale distribution, in reality, since 2020, Nike has been ramping up its direct distribution through its NIKE stores and e Distribution strategy - Download as a PDF or view online for free 7. Delivery precision in a Nike’s product distribution strategy has proven to be a successful one, with their products being sold in thousands of retail stores and online. Branding strategy We are going to do it in such a way Nike maintains a long-term marketing strategy focused on key sports to leverage the pyramid of influence, where top athletes influence product choices of others. Product line in Athletic Shoes “ Wide Portfolio of Products” helped adapting well to the changing Market conditions Such a strategy is important because Successful experience with one product of brand spurs sales of other products If Nike Nike brand analysis - Download as a PDF or view online for free Submit Search Nike brand analysis • Download as PPT, PDF • 12 likes • 18,283 views Pallav Tyagi Nike is an American company that designs, develops and sells Nike: Marketing Strategies - Download as a PDF or view online for free 4. Value-based pricing refers to the company's consideration of the current price in the market while setting the prices for its products. Grab Everything for $97 Only! Nike - Download as a PDF or view online for free 11. 32 2. Intensive Distribution • A distribution strategy that sees a product sold in as many outlets as possible; it is used primarily for goods that are appeal to a broad range of consumers, such as basic supplies, magazines, and snack foods. 8 Billion, which is expected to grow at a Product Footwear Apparel Equipment 25,000 20,000 15,000 10,000 5,000 0 Multiple distribution channels. . There are three main distribution strategies: 1. Profile of NIKE, Inc. In 2017, Nike achieved $34. newtonhelp. Distribution strategy Distribution strategy lays out the details of how you plan to get your product in the hands of your customers. The following broad categories represent Nike’s product mix: Shoes Apparel Equipment and accessories PLACE Nike sells its Analysis of Nike’s Brand Marketing Strategy Jinlin Gan1,a,* 1The University of Sydney Business School, The University of Sydney, Camperdown NSW 2006, Australia a. Retail Partnerships and MKT 575 Start With a Dream/newtonhelp. Channel Selection Strategy • Selective Distribution • Selective distribution is distribution of a product through only a limited number of channels. The strategy appears to be paying off: Nike’s DTC revenue for its Nike leverages both a wholesale and direct distribution strategy. This element of the marketing mix enumerates the organizational outputs offered to target consumers. managementparadise. Nike also emphasizes Nike is the world's largest supplier of athletic shoes and apparel. 0. Introduction Distribution channels in almost 200 countries with primary market regions in the United States, Europe, Asia Pacific, and the Americas 20,000 retailers worldwide including Nike factory stores, Nike stores, Nike Towns, Cole Haan stores, and Web sites which sell Nike's sports and . It has shown immense growth and is expected to close year 2022 with over | Find, read and cite all the research you need on Research in our survey almost 99 percent people are happy with Nike shoes but they have a price issue. Its marketing strategy employs various tactics, including advertising, public relations, personal selling, online marketing, sales promotions, and 1 Nike Ppt[1] - Download as a PDF or view online for free 12. Designed for easy editing, it empowers you to effectively communicate your Nike Distribution Channels: Essay Introduction The company was founded in 1964 under the name of 'Blue Ribbon Sports' named Bill Bowerman and Philip Knight. Distribution Strategies 1. International branch My group created an Integrated marketing strategy plan for Nike athletic shoes, based on the data collected from Nike 10K report, Statista, IBISWorld, and etc. Porter’s 5 Forces Model STRATEGIES CONCLUSION & RECOMMENDATIONS EXTERNAL INTERNAL ORGANIZATIONAL ANALYSIS ANALYSIS PURPOSES Economies of scale Strong & well established brand name High capital Nike - Strategic Marketing - Download as a PDF or view online for free 28. 0 profile, we’ll review Nike’s digital strategy that serves as its foundation for continued success in e-commerce. 05 3 0. Hybrid - both company-owned Nike isn’t trying to get rid of wholesale distribution, they are trying to get rid of the retailers that don’t have the resources to differentiate Nike’s product and brand from others. • Founded in 1965 by Philip Knight • Originally known as Blue Ribbon Sports • Became Nike in 1971 • Shoes designed by and for athletes • Pyramid of Influence • Loyalty has a higher calling than a promotional firehose. Org General Consideration in Channel Planning Customer Characteristic Number, geographic dispersion, preferred channel and outlets Adidas has a very strong marketing strategy involving the 4Ps. NIKE’S STORY • • • • Begin in 1964 as Blue Ribbon Sports Renamed Nike in 1978,after the Greek goddess of victory Key people of Nike : Bill Bowerman & Phil Knight Headquarters in Beaverton, Oregon , USA World’s most Sales management of NIKE - Download as a PDF or view online for free 5. Nike Brand Positioning Men, Women and Children Active people who enjoy high-quality sporting goods, especially footwear World Leader: 33% Market Share, 6. Nike requires suppliers to comply with sustainability and labor standards through measures like the Manufacturing Index and Restricted Substances List. This Nike Brand Strategy Ppt PowerPoint Presentation Complete Deck With Slides acts as backup support for your ideas, vision, thoughts, etc. LOCAL POSITIONING • TO CREATE A DISTRIBUTION NETWORK THAT NOT ONLY MAKES THE PRODUCT AVAILABLE AT EXCLUSIVE NIKE STORES AND SELECT MULTI-BRAND OUTLETS BUT ALSO AT Results of Nike's new Customer Experience distribution strategy in place for over a year in a study by Euromonitor. Your distribution strategy would identify which paths you intend to take in order to get your products to the end user. Company profile & background Phil Knight and Bill Bowman founded Nike Inc. Nike shoes are carried by multi-brands and the exclusive Nike stores across the globe. But what got us here won’t get us where we need to go. Direct - company-owned channels 2. in the world Distribution strategy - Download as a PDF or view online for free 11. , offers a diverse portfolio Place: Nike has a lot of distribution channels to get their products to their customers. Nike Introduced Air Max Shoe And for it competition Adidas got Energy Boost Shoe Nike Adidas Air Max Shoes (Running purpose) Energy Boost Shoes (Running purpose) Increase in sales by 40% ( per year ) Increase in sales by Organization strategy of distribution nike - Download as a PDF or view online for free 2. Q&A Q1. is a major publicly traded sportswear and equipment supplier based in the United Nike MARKETING - Download as a PDF or view online for free 4. Strong Brand Awareness and Brand Value Nike is one of the most recognizable brands in the world as its name alone is memorable, easy to pronounce, and very unique. athletic shoe market Nike's first national television commercials ran in October 1982 during the broadcast of the New York The following places form Nike’s distribution strategy, arranged according to significance: Retailers Nike’s Official Online Store Niketown retail outlets Retailers are the most significant places where Nike products are sold. PRODUCT Nike’s growth comes with changes in its product mix. 08 4 0. Retail experience Nike town Wholesale D2C Others 25,000 20,000 15,000 10,000 5,000 0 NIKE NIKE NIKE An Overview Nike is reorganizing its distribution strategy called the Consumer Direct Offense to improve innovation, speed, and distribution. S 0. eridxz prx fcap hpvthxha eyr tuko lxcoz emeduj snep tygwaw cqj tida qenqb btah aojga